We started Elgin to make the clothes we wanted, but struggled to
find. Our first product is what we believe to be
the perfect T-Shirt.
the perfect T-Shirt.
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Exceptional Quality Clothing
Our Perfect T-Shirt
We started Elgin to make the clothes we wanted, but struggled to find.
Our first product is what we believe to be the perfect T-Shirt.
The Perfect Fit
We've spent a year agonising over the smallest of details while developing our T-Shirt. With countless versions and tweaks to get the perfect fit.
Fitted across the shoulders, chest and upper back, loosening through the mid section, to give you what we think is the perfect cut and fit.
The Highest Quality
Grown in California, spun in England, our long-staple 100% Supima Cotton makes our T-Shirt stronger yet softer, more comfortable and longer lasting. This exceptional raw material and our obsessive finishing keeps your T-Shirt looking its best and retaining its fit well past when most others would be languishing in landfill.
The Best Value
Traditional premium brands sell a similar (but, in our opinion, not as good) T-Shirt for around £90. Our price cuts out all the middlemen and unnecessary mark ups, giving you that level of quality, fit and satisfaction at a fraction of the cost.
Why Supima Cotton?
When we saw the benefits of Supima Cotton we had no choice
but to use it for our T-Shirt.
Stronger
Supima is twice as strong as regular cotton, making it extraordinarily resilient to wear. It washes better, keeping its shape so that your T-Shirt will fit you properly and last far longer.
Softer
Because of Supima's extra-long staple fibres, we can produce smoother, cleaner yarns that make softer fabrics. This means that your T-Shirt will feel sumptuously soft and only get softer the more you wear it.
Sustainable
Only grown on 500 family owned farms, the farming practices used to produce our Supima Cotton sets environmental and ethical standards for cotton around the world. Our growers go to extreme lengths to minimise water consumption and maximise soil conservation, so our T-Shirts are never made at a cost to our planet.
Our Story
Like a great many things, Elgin started with a discussion during, perhaps, one too many drinks between myself, Jamie Smithson, and my business partner, Ian Clifford.
Why was it so tedious and hard to simply find the clothes we and our friends wanted?
Either they were over our budget, which was now slightly reduced due to kids, mortgages/rent and vices to afford. Or, due to an obsession with seasonality and constantly changing collections, purchasing the same item again at some point down the line, was next to impossible. Mostly the quality just wasn’t there, and garments would wear out after a few washes. But mainly we didn’t feel connected to the brands.
So we decided to scratch our own itch, and Elgin was born.